Moto-Pfohe was established in 1991, as a sole limited liability company, owned by Hugo Pfohe GmbH, Hamburg, Germany. The company is now part of the family of Sumitomo Corporation.
Since its establishment Moto-Pfohe became one of the leading companies in the country and is currently the official dealer of Ford, Volvo, Jaguar and Land Rover. Moto-Phohe has 17 offices in 16 cities, both own sales offices and service centers and dealers. Within the Moto-Pfohe group there are also the insurance broker “Pfohe Agency” EOOD and “Moto-Pfohe Leasing” EOOD. The business portfolio includes sales and service of new and used cars, short and long-term rentals, full service, insurance, spare parts, accessories, financing of car deals.
Due to the massive increasing of the customer base, Moto-Pfohe decided on new, unified platform for corporate management – DealerBox. Moto-Pfohe implemented DealerBox DMS and its modules CRM, Vehicle sales, Spare parts management, After-sales management, as well as modules for repair shops and rent-a-car, with over 70 custom-made automated reports created. The implementation team made customizations that are tailored specifically for Moto-Pfohe. The CRM module allows the company to optimize it’s marketing activities by providing an easy relationship management with potential and existing customers. Moto-Pfohe is already able to control the entire sales cycle thanks to the Vehicle sales module of the DealerBox.
Having a real-time access to actual stock data is a priority for the company, so the system provides a useful tool for transparent and quick Spare parts and After-sales management. Furthermore, the DealerBox team integrated OEM data and processes with the DMS solution for Ford, Land Rover, Jaguar Volvo and JLR. This has given Moto-Pfohe the overview we needed to make informed business decisions.
The all-in-one software solution enabled Moto-Pfohe to:
- Speed up order and car delivery process
- Control the entire life-cycle of all sold vehicles
- Boost service productivity and efficient resource allocation
- Improve customer service
- Gain better business visibility for each brand
- Have a clear view over the inventory
- Meet the manufacturer requirements
- Actively manage our warehouse.
“Dealer Box approached our case with attention and understanding, coached us and solved our issues – no matter the level of their complexity. They taught me a large number of things and fully adapted the software solution to the needs of the bodywork repair shop.”, commented Tihomir Dimitrov, Insurance and Invoicing at Moto-Phohe.
“This is one of the most complex projects we have delivered but we believe now Moto-Pfohe enjoys the rich functionalities and the user-friendly interface of DealerBox. Our team was devoted to establishing a flexible business solution to deliver exceptional user experience in any business unit. We are very happy we managed to do just so.”, said Damian Stamenov, Business consultant at DealerBox.
