June 29, 2018

Moto-Pfohe optimize its entire business with DealerBox

Moto-Pfohe was established in 1991, as a sole limited liability company, owned by Hugo Pfohe GmbH, Hamburg, Germany. The company is now part of the family of Sumitomo Corporation.

Since its establishment Moto-Pfohe became one of the leading companies in the country and is currently the official dealer of Ford, Volvo, Jaguar and Land Rover. Moto-Phohe has 17 offices in 16 cities, both own sales offices and service centers and dealers. Within the Moto-Pfohe group there are also the insurance broker “Pfohe Agency” EOOD and “Moto-Pfohe Leasing” EOOD. The business portfolio includes sales and service of new and used cars, short and long-term rentals, full service, insurance, spare parts, accessories, financing of car deals.

Due to the massive increasing of the customer base, Moto-Pfohe decided on new, unified platform for corporate management – DealerBox. Moto-Pfohe implemented DealerBox DMS and its modules CRM, Vehicle sales, Spare parts management, After-sales management, as well as modules for repair shops and rent-a-car, with over 70 custom-made automated reports created. The implementation team made customizations that are tailored specifically for Moto-Pfohe. The CRM module allows the company to optimize it’s marketing activities by providing an easy relationship management with potential and existing customers. Moto-Pfohe is already able to control the entire sales cycle thanks to the Vehicle sales module of the DealerBox.

Having a real-time access to actual stock data is a priority for the company, so the system provides a useful tool for transparent and quick Spare parts and After-sales management. Furthermore, the DealerBox team integrated OEM data and processes with the DMS solution for Ford, Land Rover, Jaguar Volvo and JLR. This has given Moto-Pfohe the overview we needed to make informed business decisions.

The all-in-one software solution enabled Moto-Pfohe to:

  • Speed up order and car delivery process
  • Control the entire life-cycle of all sold vehicles
  • Boost service productivity and efficient resource allocation
  • Improve customer service
  • Gain better business visibility for each brand
  • Have a clear view over the inventory
  • Meet the manufacturer requirements
  • Actively manage our warehouse.


“Dealer Box approached our case with attention and understanding, coached us and solved our issues – no matter the level of their complexity. They taught me a large number of things and fully adapted the software solution to the needs of the bodywork repair shop.”, commented Tihomir Dimitrov, Insurance and Invoicing at Moto-Phohe.

This is one of the most complex projects we have delivered but we believe now Moto-Pfohe enjoys the rich functionalities and the user-friendly interface of DealerBox. Our team was devoted to establishing a flexible business solution to deliver exceptional user experience in any business unit. We are very happy we managed to do just so.”, said Damian Stamenov, Business consultant at DealerBox.

Subscribe for our newsletter

Receive DealerBox's latest news and updates

More posts