June 29, 2018
The holding group uses the DealerBox platform in its 10 companies on the Bulgarian automotive market.
Avto Union is one of the biggest organizations in the Bulgarian automotive retail industry. Established back in the 90s, today they import and distribute many car brands like Opel, Chevrolet, Mazda, FIAT, Renault, Dacia, Nissan and more. Due to the dynamics business development during the years, the company gradually came to a stage where they could not manage their business efficiently. This caused the need of a single IT platform to help them optimized all their business processes and help their business future growth.
Avto Union decided on using the DealerBox DMS platform and successfully ran the modules Vehicle Sales, CRM, Spare Parts management and After-sales management. The Vehicle Sales module gives them the opportunity to gain full control over the whole sales process – from creating an individual offer, its transfer into a contract, through submitting the orders to the manufacturer, to invoicing and transferring the car to the customer. The DealerBox CRM module brings a flexible tool for managing all marketing campaigns, providing information and traceability of all activities in each campaign, including target base, marketing channels and ROI measurement. The platform and its After-sales module also helps Avto Union to improve the quality of their service activities, providing a detailed service history of each vehicle, repair status and contract data. Avto Union have now real-time access to comprehensive data and can make fast decisions with confidence.
About Avto Union
Avto Union is a holding company consolidating Eurohold’s investment in the automotive sector. It includes the following companies: Auto Italia, Star Motors, Nissan Sofia, Espace Auto, Bulvaria Holding, Bulvaria Varna, Daru Car, Motobul, Auto 1. These are all official importers and dealers of famous car brands such as Opel, Chevrolet, Renault, Dacia, Nissan, Mazda, Fiat, etc.
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